No Purchase Necessary. Sobeys Holiday Helpings Giveaway Contest is open to legal residents of Canada (excluding Quebec) who are over the age of majority in their jurisdiction. Contest starts on November 13, 2012 at 9:00 a.m. ET and ends on December 31, 2012 at 11:59 p.m. ET. Four grand prizes (respectively, $2,500/$1,000/$800/$600 Sobeys gift cards) and sixty instant win prizes (respectively, one of three $100/fifteen $50/forty-two $25 Sobeys gift cards) are available to be won. For entry and official rules visit www.sobeys.com/holiday. Odds of winning a grand prize depend on the number of eligible entries received during the Contest Period for the applicable grand prize. Odds of winning an Instant Win prize depend upon the time of game play and the number of other entrants that are playing. Void where prohibited. Must correctly answer a skill-testing question to win a prize. Sponsored by Sobeys Capital Incorporated, 1680 Tech Ave, Unit #1, Tech Avenue, Mississauga, ON L4W 5S9.